On-page SEO defines as the methods used by website owners within their websites to increase the traffic and ranking of the website on the Search Engine Result Page(SERP).
Following are the measures that we should focus on for the better performance of the website:-
- Meta tags
- Page length
- Outbound links
- Image Optimization
- Sitemap
- URL Optimization
- Content
- Mobile Friendliness
- Internal Links
- Canonical Tag
Optimize Your Content for SEO
- Use your target keyword in the first 100 words
- Wrap your blog post title in an H1 tag
- Wrap subheadings in an H2 tag
- Keyword frequency
- Use external(outbound) links
- Optimize your URLs for SEO
Optimize title and Description Tags
- Front-load your title tag
- Use title tag modifiers
- Use unique, keyword-rich meta description
- Content Should be Unique
- Valuable Content
- Content that satisfies Search Intent
Optimize for CTR(Click through Rate)
- Use "Question title tags"
- Fill in missing Meta Descriptions
- Use Original Images
- Internal Linking
- Boost your Page Speed
- Image Optimization